What is the purpose of lighting the posters?

All types of outdoor advertising have one thing in common: their advertising reaches a wide audience at as many locations as possible. However, this is only during the day; in the dark, all advertising disappears and with it your intention in the shadow of the night. That's why illuminated advertising with CLP goes one step further. With backlit showcases, Light posters remain visible and legible at any time of the day. Only in the right light do posters attract a lot of attention.